General
  • Home
  • Learn
  • Why does the company need to put in place a local SEO strategy? And how can this strategy be successful ?

Why does the company need to put in place a local SEO strategy? And how can this strategy be successful ?

November 30, 2022

270
Why does the company need to put in place a local SEO strategy? And how can this strategy be successful ?

What is a local SEO ?

Local SEO, also known as local SEO, is defined as a set of criteria that improve a website’s visibility in Google’s proximity search results. Therefore, the goal of a good local SEO strategy is to finish in the first Google search results for key local queries, as "Toulouse florist" or "Montreal hair salon". 

The importance of local referencing:

Improving local referencing aims to improve the company’s position in geo-localized results: your company gains visibility in its catchment area, attracting a group of customers with greater local potential.

Illustration: When you want to have coffee or dinner with your friends in a restaurant near you, the first thing you do is a Google search and you check the pages that appear in the first positions of the search results. Statistics show that: 76% of Internet users go to the trade after consulting its Google My Business page!

How to succeed your local SEO strategy?

To do a local listing it is important to create your Google My Business form. It is necessary to optimize its record through the information of maximum general and practical information, the addition of professional photos that represent the company as well as its products, and the obtaining of the opinions of the customers that the company must respond to them to be always close to its customers, to strengthen its reputation and to become more credible in the eyes of customers, the company’s responses must include keywords that will help the company to reference itself. The company can also share on its profile events and offers that can make a difference in a search for proximity.

In addition to this essential step, companies can increase the impact of local references by relying on a website that it must optimize by meeting the criteria of stability and performance by a fast loading of the website, criterion of structure of the website, the originality of the content and formatting.

And that’s where Pexicom’s role lies, which will help you quickly gather your customers' opinions and increase your visibility and reputation on Google thanks to our AvisGoo app!

Let’s create an exceptional project together !

We offer web design and digital marketing services with over 8 years of experience helping businesses. We are ready to support you in designing your posters, posters, invoices, logos and many other supports with impeccable professionalism and creativity. !

Get started now
img

How can our agency help you ?

Pexicom overcomes challenges and delivers concrete results to its customers and partners, helping them to grow their notoriety, win leads and significantly increase their business opportunities. Feel free to take a look at the services we offer.

Become the 1 on Google ahead of your competitors !

93% of customers search for a service provider online, 87% of customers read Google reviews before purchasing.

Become the leader in your region.
App Store App Store
img